Online Coaching: does it work? (Hint: Yes!)

Woman coaching Online
Online platforms like Zoom and Teams provide convenience and accessibility, breaking down geographical barriers for Coaching Practice. Clients value the comfort and anonymity these platforms offer. Online coaching helps support continuity through regular sessions, even when individuals are travelling. Read more to explore ways how technology is changing the way 1-1 Coaching is experienced.


The question arises: Does coaching online truly work? 

At Become we provide online coaching and ICF Coach Training Certifications so you might think we are biased! However there are many advantages to coaching online, and research does show that clients value from working with a coach via platforms such as Zoom or Teams.

So what is it about Coaching Online that Clients Value? 

1. Flexibility and Comfort
Online coaching offers the flexibility that traditional in-person sessions might lack. According to a study by the International Coach Federation (ICF), clients appreciate the convenience of connecting with their coaches from the comfort of their own space. This convenience eliminates geographical barriers and time zone constraints, making coaching accessible to a broader audience.

2. A level of anonymity 
Online platforms often provide a level of anonymity that allows clients to open up more easily. A study published in the Journal of Medical Internet Research found that individuals dealing with sensitive issues, such as mental health concerns, tend to feel more comfortable discussing their challenges online. This underscores how online coaching can foster a safe and non-judgmental space for self-exploration.

3. Continuity and Consistency
Research from the University of Manchester shows that online coaching encourages a sense of continuity and consistency. Clients can maintain regular sessions, even when traveling or facing unpredictable schedules. 

4. Measurable Progress
Digital platforms often provide data tracking and progress measurement. A report by PricewaterhouseCoopers (PwC) reveals that online coaching tools can offer clients a visual representation of their progress, fostering motivation and accountability.

The amalgamation of technology and coaching has given rise to a powerful tool for personal growth and transformation in a post-Covid world. The accessibility, anonymity, and flexibility offered by online platforms contribute to meaningful client-coach relationships and sustainable progress.

Want to Become an Accredited ICF Coach?

That’s great! But please don’t get confused by all the jargon. We are here to help you with your Certification. 

Our Level 1 and 2 Diplomas in Integrative Coaching are delivered online, flexibly over a number of evenings and weekends. The Level 1 Diploma covers the fundamentals of coaching and also frameworks such as Acceptance and Commitment Therapy and Cognitive Behavioural Coaching approaches to coaching. 

We help you develop your self awareness and build your own framework of working with clients in line with the ICF Competencies and Ethics. 

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