Does coaching always lead to long term change?

In coaching we talk a lot about transformational and long term change. But does great coaching always require that? Transformational coaching supports the individual take better control of their life and implement changes that will impact them holistically and long term. This can be a rather tough and daunting challenge! On the other hand transactional coaching focuses more on the day-to-day issues and challenges that the individual is experiencing right now. Perhaps we could say that the results from transactional coaching will be less-profound and more short-term. So bearing that in mind should we always strive for our clients to achieve transformational change? Watch this video to find out more.