The International Coaching Federation (ICF) is widely recognised as the gold standard in coach training and certification. However, many misunderstandings exist about what ICF training entails and what it takes to become an ICF Credentialed Coach.
This blog post, by Become’s Founder and Chartered Psychologist Joseph Grech helps you to separate fact from fiction, as we explore some of the most common myths about ICF Training.
Myth #1: ICF Training is Only for Experienced Coaches
Many people believe that ICF Certified Training programs like Become’s Levels 1 and 2 Diplomas in Integrative Coaching are only for people with years of coaching experience. In reality, ICF training welcomes individuals at all levels, from those brand-new to coaching to seasoned professionals looking to deepen their skills.
The structured curriculum, focus on behavioural skills and the mentoring support available ensures that humans at all levels develop the competencies needed to become effective coaches.
For example, Antonia Bartels, ACC, founder and lead coach of Coaching with Kooks and one of Become’s Alumni shared with us how her passion for coaching began almost a decade ago while supporting individuals who had been made redundant. She found the process of helping people rebuild their confidence and find their next path immensely rewarding, which solidified her decision to become an ICF Coach through Become.
Myth #2: Any Coaching Certification is the Same as ICF Accreditation
There are numerous coaching certifications available, but not all are recognised by the ICF. In addition not all Coach Training Certifications will lead to the ACC or PCC Credential. So make sure that if you’re choosing an ICF Coach Training programme go for one that is either Level 1 or Level 2 accredited.
An ICF-accredited program must meet rigorous standards, including evidence-based coaching methodologies, mentor coaching, and performance evaluations of your coaching sessions. In addition most ICF programmes will also open up memberships and accreditations with other awarding bodies like the Association for Coaching or the EMCC.
Myth #3: ICF Certification is Just About Getting a Badge
Some assume that ICF certification is simply a credential to add to their CV. However, the process is designed to build coaching excellence. Earning an ICF credential requires extensive training, mentoring, and assessments to ensure that you develop the skills, ethics, and professionalism required to work with clients effectively.
For example, Helen Robinson, ACC Coach, Alumni of Become and founder of Destinations Coaching shares how the small and intimate group settings during her training fostered rich debates and discussions, enhancing her learning experience and helping her build a strong support network among her peers. This network has been instrumental, especially since setting up a coaching business can be a lonely journey.
Myth #4: ICF Training is Only for Life Coaches
While life coaching is a popular niche, ICF training is valuable across various coaching fields, including executive coaching, wellness coaching, career coaching, and leadership development. The ICF framework provides a strong foundation that can be applied to multiple industries and coaching specialisations.
For example, at Become our Levels 1 and 2 programmes are in Integrative Coaching where you will engage with a range of different practitioners. Our facilitators have varied backgrounds including executive, psychological, life, career, health, and leadership coaching, amongst many other specialisms. For our Level 2 Trainees we also offer Certifications in areas such as Somatic Coaching, Stress & Wellbeing Coaching, Leadership Coaching and Career Coaching.
Myth #5: ICF Certification Guarantees Coaching Success
While ICF certification enhances credibility and demonstrates professional competence, it does not automatically guarantee a thriving coaching business. Success in coaching depends on a combination of skills, business acumen, networking, and ongoing professional development. Our ICF accredited training equips you with the necessary skills to help you build a client base as you develop your business (if private practice is your goal!)
For example, we support our Trainees via Become’s Coaching Community so that after their training programme they are still supported. The Community includes activities like peer learning, CPD workshops and mentoring support to help you network, grow your coaching skills and develop business opportunities.
Myth #6: The ICF Credentialing Process is Too Complicated
While the ICF credentialing process has specific requirements, it is designed to ensure that coaches meet high standards of professionalism. When working with an accredited ICF Coaching Provider like Become, the process is structured with clear guidelines, and support every step of the way. With proper preparation, mentorship, and guidance, achieving ICF certification is entirely manageable.
Have a look through this blog post which provides an overview of the way that you can train as an ICF Coach including demystifying some of the Terminology such as ACC, PCC, Levels 1 and 2. It explains things clearly so you’re not confused by the jargon and can instead focus on your development.
Final Thoughts from Joseph Grech
ICF coach training is transformative. It enhances your skills and establishes credibility in an ever growing industry. By understanding and dispelling these common misunderstandings, aspiring coaches can make informed decisions about pursuing an ICF credential.


